The United States of Football

Just in time for the Superbowl! We ran across an amazing series of fan loyalty maps that follow team support by county. Be sure to read the full article (excerpt below) to learn more and watch the maps change as the playoffs progressed.
Facebook’s Data Science team has combed the more than 35 million users who have “liked” a team’s fan page, and put it into graphic form, down to the county level. Sean Taylor, who headed the research and analysis, was kind enough to send along the high-resolution maps. Click the overall fandom map above to enlarge.

Four more maps, each showing the country’s fandom prior to each round of the playoffs, only including the teams still alive. Allegiances remain largely geographical, but Patriots fans gradually spread across the nation like mange.”

original article “Facebook Data Provide The Most Accurate NFL Fandom Map Ever Created” by Barry Petchesky, from