Happy Halloween! Today we wanted to share a lighter side of mapping with this excellent map exploring national spending on costumes from Esri. Be sure to visit the full article for more information – and be safe and have fun tonight, whether you’re trick or treating or passing out candy.

“According to Esri, the typical U.S. household will pay a total of $3.58 for kid’s Halloween costumes, and at $19.79, the 94027 Zip code – encompassing the tony Silicon Valley enclave of Atherton, California – antes up the most. Census data shows that Atherton has about 0.7 children per household, which means that mom and dad are dropping nearly $30 on each outfit!”

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excerpt from original article by Stephen Von Worley posted on October 26, 2010 http://www.datapointed.net/2010/10/esri-halloween-costume-spending/